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Google My Business (GMB) is considered the best friend of a business or enterprise that wants to capitalise on getting local customers. The platform has been around since 2014 and over this time, has gained much attention from business owners who have noticed its power to bring local clientele through their doors. Because of the apparent benefits of GMB, almost all offline and online businesses are nowadays making use of it to reach more potential audiences.
Compared to other marketing avenues, GMB can be highly beneficial for law firms as it allows them to stand out at the top of Google search and maps. By optimising your law firm’s GMB profile, you can make your firm stand out on top of page 1 in the “maps” section, which will have an immediate impact on your level of enquiries. Keep reading this article to learn more about GMB and how it can help scale up your law firm’s business.
What is GMB (Google My Business)?
In short, Google My Business is a tool that lets you create a business profile on Google’s own business platform and control and manage it. When someone searches for a service offered by your business, Google may suggest your business profile along with others that provide the same service. Creating your business profile on Google is similar to adding the location of your business on Google Maps. And, once the business is listed under GMB, individuals who visit it or search for it can interact with it, allowing consumers to add images, leave reviews, and contact the business directly from their browser.
With a robust Google My Business Profile and strategy in action, potential consumers can easily reach your business. They can see a variety of data like contact numbers, open hours, etc., making it easier for them to connect. Consumers can even get the direction of your business if they want to visit you physically. Moreover, you can share news and events related to the business through GMB and also share your products and services.
How can GMB be Beneficial for Law Firms?
If you are not utilising GMB for your law firm, you are missing out. So let’s check why GMB is so crucial for the success of your law firm.
Your Firm Will Appear on Relevant Searches
For example, as per SemRush, the search phrase “Property lawyer” is searched more than 3000 times per month in Google just in the UK. This indicates that people are looking for property lawyers online every day. Suppose your law firm is dealing with UK property law and conveyancing. You can then concentrate on optimizing your GMB profile to make sure that you rank for this keyword and show near the top over time. What’s more impressive is that Google nowadays even shows a call button with GMB profiles, which allows people to call you immediately, increasing the chances of an inquiry and providing more opportunities for conversions. So, if you manage to rank your GMB profile very highly for these keywords and other related ones to your practice, you will start to receive many calls from Google My Business alone.
When your law firm is shown on top of the search result, the chances are high that most people searching for the relevant service will engage with it. This way, Google can become a vital counterpart in your battle to jump to the top of page one in as little amount of time as possible.
Generate More Leads and Increase Revenue
When it comes to local searches, Google normally shows GMB profiles at the top. And, people do local searches mostly with a high intent to act or buy. Moreover, according to Search Engine Watch, around 80% of the local searches convert to leads. That means if your Google My Business profile is well-optimised and people can find you, you will end up with more customers.
Rank Higher on Search Engines
Google My Business (GMB) can sometimes also help your law firm’s website rank higher in the search result. The primary goal of Google is to provide people with the right data based on their queries. And when you have a well-optimised GMB profile, google will have more information about your company. Along with that, if the engagement rate is decent, Google may favour your law firm with better rankings in the search result which means that having a strong GMB is also, in some sense, great for your website’s SEO.
6 Top Tips for Google My Business
- Make sure all your contact information and links are correct.
- Take time to make your profile as informative as possible. Be sure to add your services and products, and also add some photos and informational graphics.
- Continue to add this kind of content consistently over time.
- Videos are a bonus. If you can add videos to your GMB profile, that is always a powerful thing to do for your visibility and SEO.
- Be sure to ask your clients to leave you reviews. They are really important when ranking your Google My Business profile.
- Be sure to write some interesting posts and brief informational blogs on your GMD profile to engage your audience.
How Can We Help Boost Your GMB, So You Beat Your Local Competition?
At Solicitors Marketing, we not only have years of experience in digital and content marketing but also have the training needed to increase your GMB exposure significantly, making sure that your law firm shows close to the top of your local Google Business and Maps search for the keywords its deserves.
We will achieve this by carrying out a detailed competitor analysis on all of the GMB profiles of the top-performing law firms in your local area. We will then implement a safe content delivery system that will be used to tweak your GMB profile over time. This will empower it to rise the ranks on Google Maps search results. In short, GMB is the a fantastic legal marketing option for any law firm looking to get more inquiries.
As discussed above, Google My Business profile optimisation can help your law firm get enhanced visibility on search results. Investing time into this helps your firm reach more people and assists in increasing leads, bringing more customers to your offices, and improving overall revenue in the long term. If you need help setting up and optimising your GMB profile to produce top results, contact us today.
Ask our Expert Legal Marketing Team
At Solicitors Marketing, we are a one-stop-shop for law firm marketing solutions based in the United Kingdom. With over five years of experience in the game, we are committed to the legal industry as marketing experts who are here to deliver an outstanding experience to all our clients by providing top-of-the-range digital marketing services that will boost your law firm’s online presence, increase your exposure and bring you more clients.
Call us on 0203 833 4926 or fill out the form below, and we will reply within 24 hours on UK working days.