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Social Networks for Law Firms
Law firms often underestimate the power of social media marketing. But the truth is social networks can be a great way to build your online presence while also engaging and attracting new customers. In addition, social media marketing is a cost-effective way to market your law firm to the right people but requires that you have a good selection of content or images to show your audience.
To gain the most out of law firm social media marketing, you need to understand which social media platforms you should use for an effective outcome. Below, we will let you know about the best social media platforms that can bring you law firm potential new customers.
What are the Benefits of Social Media Marketing?
Social media platforms can help your legal marketing strategy in various ways, but before we dive into the platforms themselves, let us first grasp what using such platforms can help you achieve and how they can benefit the marketing strategy of your law firm.
Interact with Your Potential Audience
Social media platforms today have billions of active users. Therefore, having a good presence in this world and putting some time into creating a well-optimized profile alongside valuable and informative content can boost your law firm’s interest online by marketing your most up-to-date information and important legal services. Moreover, your audience can directly connect with you through these platforms, making them powerful ways to spread the word and gain the attention of potential clients. If they see your firm’s posts and value the information you are putting out, they may refer you to someone they know who needs such services or even end up purchasing or reaching out to you for a specific legal service you provide.
Showcase Your Firm’s Expertise
Individuals and businesses who need legal advice usually turn to law firms that exhibit expertise and experience in a professional way. And social media can be one of the best tools for your law firm to do this because it is a very powerful branding tool. On social media platforms, you can concentrate on developing and promoting your firm’s branding by sharing your blogs, posting images, posting infographics, sharing reviews, and sharing videos from your website or YouTube.
All of this can help you build a positive image of your firm and its legal expertise and contribute to building an engaged online community that may turn to you when they need legal services. Moreover, growing a social media following on various platforms can strengthen the overall authority of your entire digital marketing strategy and, at the same time, promote a positive image of your firm.
Bring Traffic to Your Website
By sharing quality content from your law firm’s website, like your blogs, reviews, and updates on social media, you can actually bring a lot of relevant traffic to your site. As a result, those who click on the social media links you promote will be exposed to the page or service you are offering, allowing you to directly market parts of your business to your audience.
In addition, posting on social media also has some SEO benefits and can help assist the SEO of your law firm’s site. This is because when you link from a social media platform to your website, google and other search engines crawl this as a “social shout out,” which is a technique that, when applied with other parts of content marketing and SEO strategy, can somewhat increase the authority of your site for certain relevant keywords.
What are the Best Social Networks for Law Firms?
In this day and age, having a social media presence is of great importance to all businesses, including law firms. Here is a breakdown of some of the most persuasive social networks that law firms can utilise to target traffic to their websites and increase their visibility and revenue.
Facebook is the world’s biggest social platform with more than two billion users. It is one of the most comprehensive platforms for showcasing the number of ways a business or individual can build an online community of relevance and easily target this community to reach potential customers while showcasing high-value content and services.
One of the things that makes Facebook so powerful is the fact that the platform also offers paid advertisements at a reasonably cheap Pay Per Click cost. This empowers those who use it for marketing to easily reach many potential customers.
Instagram is owned by Facebook and gets around 500 million users a day. As a predominantly visual platform, Instagram is a great place to upload visual content, whether that be pics, infographics, or videos that inform your audience about your legal services or provide relevant information.
By producing top-level visual content, your firm can really gain a large number of followers in a fairly short period of time. You can also run Instagram ads to target individuals who may need certain services, such as a lawyer for immigration or visa purposes or need help buying or selling a property, for example.
Twitter is another giant social media that gets around 206 million monetizable daily active users. Compared to Facebook and Instagram, Twitter is a bit more formal. Usually, brands use this platform to share announcements and updates about their product or service.
As a result, it can be a great platform to increase your brand awareness and share relevant and catchy info about what you are up to. You can also utilise this platform to reach and engage with potential audiences by strategically posting trending topics related to the legal industry.
LinkedIn is the most professional-oriented social platform and is the best place online to connect with other law firms and individuals in this profession. So, if your primary source of clients is through referrals, you simply shouldn’t ignore LinkedIn. It is also a fantastic place to connect to business owners and top-level business executives who may require your service.
You can also utilize LinkedIn Ads to target individuals who hold certain positions in companies directly, making it a very cost-effective way of getting your brand or services in front of the right people. As per this report, LinkedIn performs 277% better when generating leads than Twitter and Facebook. So, you shouldn’t ignore LinkedIn while doing law firm marketing.
Youtube is the second most widespread website on the internet, with more than 30 million visitors per day. It is the most appropriate platform for law firms if they are considering video marketing to generate leads. Video content in this day and age is king, so if you can invest in developing really powerful online videos about your legal services and products, YouTube is the place to upload them and showcase them.
Apart from generating leads, you can also use Youtube to boost brand awareness and bring more traffic to your website, as you can link the videos to external pages and sites outside of YouTube. In addition, you can use YouTube to create videos to introduce your brand, explain law topics, talk about your services, share success stories, and even share client testimonials.
How Can Solicitors Marketing Help?
Solicitors Marketing is a UK-based marketing agency specializing in law firm marketing. We provide all law firm marketing services under one roof and have an expert team of individuals with many years of experience in the field of legal marketing.
We can assist you in developing a strong social media and branding strategy that is geared towards growing your online communities by promoting informative content, infographics, videos, and more. If you want to know more information about our services, do not hesitate to contact us.
Ask our Expert Legal Marketing Team
At Solicitors Marketing, we are a one-stop-shop for law firm marketing solutions based in the United Kingdom. With over five years of experience in the game, we are committed to the legal industry as marketing experts who are here to deliver an outstanding experience to all our clients by providing top-of-the-range digital marketing services that will boost your law firm’s online presence, increase your exposure and bring you more clients.
Call us on 0203 833 4926 or fill out the form below, and we will reply within 24 hours on UK working days.