Search Engine OptimisatioN (seo) FOR LAW FIRMS

Show up high on search engine results and beat your competition.

SEO for Law Firms

The goal of search engine optimisation (SEO) is to increase the number of people who visit your law firm’s website by improving its position on SERPs (search engine results pages).

At Solicitors Marketing, we understand the potential behind a truly effective SEO strategy, as it is your firm’s website that will bring in new clients and generate leads while keeping existing customers engaged and close to your brand. 

Top-level SEO is all about utilising various practices to create authority for your firm’s website. By doing so, your law firm will be able to compete with other firms on page 1 of a search engine like Google for relevant keywords and search terms of interest. If your website appears near the top of search engine results, specifically on the first page, you’ll no doubt get more visitors, which should bring you more leads and clients. 

Why is Search Engine Optimization Key for your Law Firm’s Online Success?

SEO does not rely on the use of Ad spend like PPC campaigns do. Rather, it relies on a combination of best practices related to website design and structure alongside implementing high-impact content marketing and link-building strategies based on keyword research. If all these elements are put into effect, SEO will allow your website to enjoy more traffic while at the same time giving you a strong foundation to build authority on relevant legal areas through the content you publish.


Having a powerful SEO strategy can drive your law firm’s online exposure to new heights. The legal landscape in the UK and internationally is now very much online, which means that SEO is something that must be taken seriously to make your law firm more visible on the internet. This, in turn, will generate leads in a cost-effective manner. 


Unfortunately, optimising a website for search engines can be extremely technical, and not everyone can grasp SEO concepts as they are complicated and change frequently. Luckily, we are here to save you the hassle, as streamlining high-impact SEO strategies for law firms is what we do best.


SEO Is a Long Term Digital Marketing Strategy 

A key factor to keep in mind when it comes to SEO is that it is a long-term process, and you need to be patient and consistent in your efforts if you want to see results. Google and other search engines reward websites based on consistency, which means that writing and releasing high-value content systematically alongside keeping your website’s structure in optimal shape is key to creating a robust online presence. 


Our SEO services are designed to address all issues concerning the visibility of your law firm’s website on search engine pages. They range from keyword research, legal content writinglink building, SEO audits, competition analyses and on-page and off-page SEO. 


If you would like to know more about how we have helped clients in the past and what results they have seen, please do not hesitate to contact us

You can also reach out to us and ask f
or a free basic SEO audit and analysis of your law firm’s current online presence. Our SEO services are specifically tailor-made for law firms in the UK and internationally. Once we start working you can expect to see:


Frequently Asked Questions About Law Firm SEO

Yes. Irrespective of the niche you’re operating in, search engine optimization is crucial for the success of your overall digital marketing efforts.

Almost half of your website visitors will discover your firm initially through a search engine. So, it’s paramount to boost your brand on these domains. Proper SEO techniques make your site appear high-up on search engine result pages consistently when people look for information that is of relevance to the services your provide.

We offer a wide range of SEO services, including keyword research, link building, content writing, SEO audits, competition analyses and on-page and off-page optimisation services. We will implement and mastermind a full-proof plan geared at improving your ranking on search engines.

A search engine optimization audit is a process that evaluates different website elements that affect a site’s visibility and performance in organic search results. The audit helps a digital marketer establish if a website is compliant with the best practices to gain maximise exposure.

An SEO audit reveals various foundational problems affecting the performance of a website in organic search results on search engines. User experience concerns, potential on-page and off-page issues, content gaps and website structure issues are among the problems the audit can reveal. Additionally, the audit can expose content opportunities and competitive marketplace insights that can be helpful in the development of subsequent marketing strategies.

No, you can do it yourself. However, remember there’s a lot of learning and work that goes into proper SEO execution. If you’re a novice, brace yourself for a fairly long learning journey before you master the advanced levels of the exercise. Besides, considering the constant search engine changes and updates, learning SEO never stops, and you need to invest a lot of time to stay in the loop with the changes.

Therefore, you might not get the best of SEO if you have other activities and commitments that take up much of your time. On that note, you need a reputable professional SEO expert to take care of your search engine optimisation needs. A professional will not only save you time and the hassle of learning and trying lots of stuff but will ensure that all the optimisation strategies you implement are effective and in line with the search engine rules.

Honestly speaking, the results of SEO are not as instant as paid advertising. Generally, websites take a couple of months (say, three to six) before they start experiencing the effects of SEO efforts. However, the seemingly delayed impact is compensated by the long-term results that SEO delivers. The results of organic online marketing strategies last longer as compared to paid content because the latter has a time limit, unlike organic content that is there to stay, even for a lifetime.

Client reviews

A great law firm marketing service by Armen and his team. I have only good things to say about them. They helped set up some PPC ad campaigns and also with our SEO. Thanks for your help.
Chloe Hsu
Chloe Hsu
12:51 04 May 22
They built us a great website and created our online marketing strategy. We definitely have gotten some good results from their work. They deliver what they say.
Ana Nogueira
Ana Nogueira
15:48 04 Apr 22
They really gave us some fantastic insights and helped with our law firm marketing. We are very pleased with the results.
Professionally, these guys are really up to par and have always delivered on time whenever I've needed it the most.When it comes to SEO, I was quite surprised on how well they knew their stuff. True professionals and I would highly recommend them for anyone looking for great content or SEO related work.
Aneesh Medina
Aneesh Medina
12:30 17 Feb 22
A great service from beginning to end. They are a skilled team of legal content writers who are very easy to work with.
Kit O'Conor
Kit O'Conor
12:24 09 Feb 22
A really excellent service! Thanks for your help with our SEO and Google My Business. We will be back.
Jasmien Decaluwe
Jasmien Decaluwe
14:01 20 Jan 22


We are ready to discuss your law firm’s digital marketing needs. Let’s dive in.