Bespoke Legal SEO That Delivers Results

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Learn How We Brought 97,000 Visitors to a Law Firm’s Website In Just 6 Months Only With SEO

You're in the Right Place—We Help Law Firms Rank on Page #1 of Google

If you’re reading this, it’s likely because your website isn’t bringing in the clients you expected. Maybe you’ve invested time and money into a site that just isn’t generating enquiries. Or perhaps you’ve seen your competitors rise to the top of Google, leaving you behind. You’re not alone, and we can fix that.

At Solicitors Marketing, we specialise in SEO for law firms. But not just any SEO—we focus on real-world results. Every strategy we implement is designed specifically for legal professionals, ensuring your website does more than just show up. It performs.

Why SEO Is Vital for UK Law Firms

Think about the last time you needed a service—a plumber or a restaurant. You probably searched online, right? The same goes for legal services. Most clients start their search for a solicitor online, often typing in phrases like “family lawyer in Manchester” or “employment solicitor near me.”

Take one of our clients, for example. A small criminal defence firm in Birmingham struggled to bring in local clients through its website. It was getting plenty of visitors but no calls or enquiries. After we revamped its online presence, focusing on Birmingham-specific keywords and optimising its Google Business profile, it saw a 70% increase in calls in just three months. Real people, real results.

Our Law Firm SEO Strategies Deliver:

Download Our Ultimate Law Firm SEO Checklist 2024

Pricing

Choose Your SEO Plan

Simple pricing with maximum impact.

SILVER PLAN

£ 2000 Month + VAT
  • Secure top rankings for your business location
  • Boost rankings for 2 service pages of your choice
  • Receive six 1500-word, SEO-focused legal blogs each month
  • Full Google Business Profile optimization with 4 monthly posts
  • Gain 3-5 high-quality backlinks every month

GOLD PLAN

£ 3000 Month + VAT
  • Secure top rankings for your business location
  • Boost rankings for 4 service pages of your choice
  • Receive ten1500-word, SEO-focused legal blogs each month
  • Full Google Business Profile optimization with 8 monthly posts
  • Gain 7-10 high-quality backlinks every month

Meet Our Team Of Legal and Marketing Experts

Our SEO Services

We offer the following tailor-made SEO services to law firms in the UK and internationally. 

What Makes Legal SEO Different?

SEO for law firms isn’t a one-size-fits-all solution. It’s not just about throwing in legal jargon and hoping for the best. You need to speak to your audience, answer their questions, and build trust before they even pick up the phone. That’s where our approach shines.

We don’t just focus on keywords—we dig deep into your local market, understand the legal landscape, and tailor everything to your practice area. Whether you’re a property solicitor in Edinburgh or a family lawyer in London, we create a strategy that reflects your unique strengths.

Generally, law firms who work with us will start to see results within 45 days on average.

If you would like to know more about how we have helped clients in the past and what results they have seen, please do not hesitate to contact us. 

The Solicitors Marketing Difference

Why should you choose us over every other SEO agency? Simple: We get it. For over 5 years, we’ve been working exclusively with UK law firms. We know how fiercely competitive the legal industry is, and we know how to navigate that.

One of our most rewarding cases involved a family law solicitor in Leeds. Their website was outdated, and they weren’t appearing in search results for the services they specialised in. After a thorough audit, we overhauled their online content, and within six months, they saw a 300% increase in consultations. They even had to hire two new solicitors to handle the demand!

If you would like to know more about how we have helped clients in the past and what results they have seen, please do not hesitate to contact us. 

Our Approach to SEO for Law Firms

Here’s how we do it:

1. In-Depth Website Audit

We don’t make assumptions. First, we dive into your current website to identify what’s working and what isn’t. Is your website too slow? Are you missing out on potential clients because your services aren’t clear? We’ll find out.

2. Keyword Research Tailored to Your Firm

We focus on the terms people are actually searching for—no generic phrases. For example, if you’re a property solicitor in Newcastle, we’ll look for high-intent searches like “property dispute solicitor Newcastle” to ensure the right people find you.

3. Optimised, Engaging Content

Your website isn’t just about ranking on Google. It’s about building trust. We ensure your content speaks to potential client’s concerns and positions you as the expert in your field.

4. Local SEO Focus

We specialise in local SEO because we know most clients search for solicitors in their area. Whether it’s setting up your Google My Business profile or ensuring your firm shows up in local directories, we’ll make sure you’re visible.

5. Ongoing Optimisation

SEO isn’t a set-it-and-forget-it process. As algorithms change, so will your strategy. We’ll monitor your progress, tweak as needed, and ensure you stay ahead of the competition.

6. Link Building

Link building isn’t a one-time task; it’s an ongoing process. As search engine algorithms evolve, so must your link-building strategy. We’ll continuously monitor your backlinks, make necessary adjustments, and ensure your site remains authoritative and competitive in the ever-changing SEO landscape.

We Offer Expert Legal SEO Services On The Following Areas

Don’t Let Clients Pass You By

If your website works for you 24/7, it brings you qualified leads and boosts your practice. If your competitors rank higher than you, they take the clients that could have been yours. Let’s change that.

Ready to Grow Your Law Firm with SEO?

Now is the time to take charge of your online presence. We’ve helped countless UK solicitors like you rise in search rankings, attract more clients, and grow their firms. Let us help you do the same.

Contact us to get your free SEO consultation and see how we can help your law firm grow.

Trusted By

Client reviews

Ms Jennifer W
Ms Jennifer WSolicitor
We absolutely love our firm's new website. Their designers are professional and timely. Money well spent.
Mr Sajid J
Mr Sajid JSenior Partner
We have really enjoyed working with Armen and his team at Solicitors Marketing. Their knowledge of UK law has allowed our firm’s website to excel over the years we have worked together. I recommend their services to law firms who are looking to grow online.
Ms Christine N
Ms Christine NSolicitor
Their content is well researched. They wrote for us on litigation areas and took care of the website SEO. Our website has been performing better since we started working with them.
Mr Enzo B
Mr Enzo B Legal Marketing Officer
I've worked with Armen for quite a while. His team are very professional and have great communication. They are always open to feedback and will make sure the work is done on time and to the high standard we expect every time.
Ms Ana N
Ms Ana NProperty Lawyer
They helped us redesign our law firm’s website and did a great job. They then moved on to build us our marketing strategy. They work hard and fast. I do recommend them.
Mr Kit C
Mr Kit CLegal Officer
Nothing more needs to be said besides that they offer a great service from beginning to end. They are a skilled team of legal content writers with great knowledge of all the recent updates of UK Law. They are also very easy to work with.
Ms Lea D
Ms Lea DImmigration Lawyer
We worked with them on some content writing tasks. They built the human rights service page on our website and wrote a lot of blog around the topic. The articles they wrote did indeed bring us some leads after a short while.
Mr Aneesh M
Mr Aneesh M Head of Marketing
Professionally, they are really up to par and have always delivered on time whenever I've needed it the most. When it comes to SEO, I was quite surprised at how well they knew their stuff. They are true professionals, and I would highly recommend them to anyone looking for great content or SEO-related work.
Mr Dave V
Mr Dave VPartner
We have worked with Armen since 2018. Over this time, our firm has grown across numerous areas, including UK Immigration, property law, litigation law and divorce. We still work with them today and will continue to do so for the future.
Ms Chloe H
Ms Chloe HLegal Officer
A great law firm marketing service. I have only good things to say about them. They helped set up some PPC ad campaigns and also with the SEO for our website. Thanks for your help.
Mr Chris K
Mr Chris KLegal Marketing Agency
We use them for some of our own marketing services. The backlinks they can acquire are highly specific to the UK legal niche. Great for moving the needle on services pages.

FAQs About Legal SEO

While every case is different, many of our clients see initial improvements in 45 days and significant improvements within 3-6 months. Remember that SEO is a marathon, not a sprint—but the long-term results are worth it.

No one can make that promise. However, we’ve helped most of our clients achieve first-page rankings for key terms in their area. Our proven methods will give you the best possible shot.

Absolutely. The return on investment is substantial. Consider it this way—what’s the cost of missing out on clients every day because they can’t find you online?

No, you can do it yourself. However, remember there’s a lot of learning and work that goes into proper SEO execution. If you’re a novice, brace yourself for a fairly long learning journey before you master the advanced levels of the exercise. Besides, considering the constant search engine changes and updates, learning SEO never stops, and you need to invest a lot of time to stay in the loop with the changes.

Therefore, you might not get the best of SEO if you have other activities and commitments that take up much of your time. On that note, you need a reputable professional SEO expert to take care of your search engine optimisation needs. A professional will not only save you time and the hassle of learning and trying lots of stuff but will ensure that all the optimisation strategies you implement are effective and in line with the search engine rules.

Honestly speaking, the results of SEO are not as instant as paid advertising. Generally, websites take a couple of months (say, three to six) before they start experiencing the effects of SEO efforts. However, the seemingly delayed impact is compensated by the long-term results that SEO delivers. The results of organic online marketing strategies last longer as compared to paid ads as they are highly scalable once your website is considered an “authoritative source” by a search engine like Google.

Ask our Expert Legal Marketing Team

At Solicitors Marketing, our mission is to amplify your law firm’s digital presence. With over five years of specialised experience in legal marketing, we offer bespoke digital marketing services crafted for the legal industry. Our approach is not just about increasing online visibility; it’s about driving meaningful client engagement and business growth.

Reach out to us at 0203 833 4926 or through our quick-response form. We’re committed to getting back to you within one working day in the UK.

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