PPC Ad Campaigns for Law Firms
Google Ads, Bing Ads or any other type of pay-per-click (PPC) advertising can offer a mega boost to your overall marketing strategy. After all, what’s not to love about a system in which you can pay to have your ad appear at the top of the search engine results page (SERP)?
The benefits of PPC are undeniable. In addition to increasing brand awareness and web traffic, PPC can also be a highly effective way to generate leads for a law firm within a short period. Unlike law firm SEO, which may take weeks or months to produce the desired results, the results of a PPC campaign are almost immediate and can be a very cost-effective way to market your firm online.
At Solicitors Marketing, we help you launch highly targeted pay-per-click ad campaigns for cost efficiency and ultra-effectiveness. Our online advertisement experts will identify how to get you in front of what your future clients are looking for on the web and craft a message that speaks to their needs. As such, we can also save you from unnecessary costs from clicks by people who aren’t interested in what your firm is offering by managing and optimising your ads over time.
Additionally, we help you stay in the loop with the performance of your ads through powerful and effective monitoring tools and strategies. We will share the insights we get with you, so you know exactly what we are doing to refine your ad campaign with the aim of turning it into a powerful lead generation machine for your law firm.
In a nutshell, our PPC ad campaign for law firm services can:
PPC Campaigns FAQs
Do you want more traffic to your website to have more leads to convert to more paying clients? Well, search engine advertisement or PPC advertising is a silver bullet to instantly drive traffic.
There’s no minimum or maximum budget for a Google Ads campaign. The ideal budget for your campaign depends on the objectives of the campaign, locations targeted and how much you can afford for the marketing investment.
Considering that the average cost per click for Google AdWords is £1 to £5, it is recommended to start with as low as £20-30 as far as the average daily budget for the campaign is concerned. This is in addition to our fee for setting up and managing your campaigns.
However, you can rarely see any significant results from such a low investment. Don’t worry if you sound more lost in trying to figure out the ideal budget for your campaign. Reach out to us, and we’ll advise you on the best range, depending on your specific marketing needs and goal.
If you have an ongoing Google Ad campaign that doesn’t seem to perform well, you might be tempted to get it tweaked to see if it’ll improve.
Nevertheless, it’s not advisable to make any adjustment on the ad text, bid strategy or the bids themselves if the campaign is less than three weeks old. Additionally, you shouldn’t reduce the campaign’s budget within the period. Why? Because a pay-per-click campaign undergoes a learning phase in the first two to three weeks of its existence.
During this phase, Google’s artificial intelligence collects relevant data continuously and gathers crucial insights that will help the search engine to execute real-time optimisations to your campaign for better results. So, it is advisable to give the search engine enough time to do all that before you consider introducing any other change to your campaign.