Get your law firm in front of the right audience instantly with high converting PPC Ad Campaigns.​

PPC Ad Campaigns for Law Firms

At Solicitors Marketing, we help you launch highly targeted pay-per-click ad campaigns for cost-efficiency and ultra effectiveness. Our legal PPC experts will identify how to get you in front of what your future clients are looking for on the web and craft a message that speaks to their needs. By managing and optimising your ads over time, we can save you from unnecessary costs due to clicks from people who aren’t interested in what your firm is offering.

Google Ads, Bing Ads or any other type of pay-per-click (PPC) advertising can offer a mega boost to your overall marketing strategy. After all, what’s not to love about a system in which you can pay to have your ad appear at the top of the search engine results page (SERP)?

The benefits of PPC are undeniable. In addition to increasing brand awareness and web traffic, PPC can also be a highly effective way to generate leads for a law firm within a short period. Unlike law firm SEO, which may take weeks or months to produce the desired results, the results of a PPC campaign are almost immediate and can be a very cost-effective way to market your firm online.

Additionally, we help you stay in the loop with your ads’ performance through powerful and effective monitoring tools and strategies. We will share the insights we gather with you so you know exactly what we are doing to refine your ad campaign and turn it into a powerful lead-generation machine for your law firm.


Pricing for PPC Ad Campaigns

We charge a flat fee per campaign which includes set up and management.


£ 500 Month+VAT
  • Set up of 1 Google Ads Campaign
  • Keyword and market research
  • On demand monitoring and optimisation
  • Monthly reporting

Meet Our Team Of Legal and Marketing Experts

What Can You Expect From Our PPC Campaigns?

How Our PPC Ads Process Works?

Competitor Analysis

Standing out in the legal industry requires understanding your competition. At Solicitors Marketing,  we conduct comprehensive competitor analyses to identify direct and indirect competitors. We examine their keywords, ad copy, and landing pages to pinpoint effective strategies and opportunities for your firm. Our detailed reports provide actionable insights, ensuring you stay ahead in the competitive landscape.

Bidding Research

Maximise your PPC investment with expertly managed bid strategies. Solicitors Marketing helps you determine the optimal bid amounts, ensuring you achieve the best possible ROI. We help your campaigns deliver consistent, quality results by targeting high-performing keywords at the right price.

Keyword Research

Effective keyword selection is the cornerstone of a successful PPC campaign. Solicitors Marketing identifies high-impact keywords that require minimal management while driving top-tier results. By integrating these keywords with compelling ads and engagement tactics, we ensure your content reaches a wider audience, boosting your online presence.

Geo-Targeting Enhancements

Most legal service searches are location-specific. Solicitors Marketing refines your geo-targeting strategy to connect your firm with potential clients in your area. By focusing on local searches, we help you attract clients seeking nearby legal assistance, increasing your relevancy and engagement.

Ad Placement

Strategic ad placement is key to maximising your PPC investment. Solicitors Marketing ensures your ads appear in high-traffic areas, optimising visibility and conversion rates. With our expertise, your ads will be positioned where they can generate the most impact, avoiding wasted spend.

Data-Driven Insights

Stay informed with transparent and regular updates on your PPC campaign’s performance. Solicitors Marketing provides comprehensive analysis reports, data, and insights, keeping you in the loop on your investment’s progress. Our data-driven approach ensures your campaigns are continuously optimised for success.

PPC Ad Campaigns for Diverse Legal Practices

Client reviews

Ms Jennifer W
Ms Jennifer WSolicitor
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We absolutely love our firm's new website. Their designers are professional and timely. Money well spent.
Mr Sajid J
Mr Sajid JSenior Partner
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We have really enjoyed working with Armen and his team at Solicitors Marketing. Their knowledge of UK law has allowed our firm’s website to excel over the years we have worked together. I recommend their services to law firms who are looking to grow online.
Ms Christine N
Ms Christine NSolicitor
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Their content is well researched. They wrote for us on litigation areas and took care of the website SEO. Our website has been performing better since we started working with them.
Mr Enzo B
Mr Enzo B Legal Marketing Officer
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I've worked with Armen for quite a while. His team are very professional and have great communication. They are always open to feedback and will make sure the work is done on time and to the high standard we expect every time.
Ms Ana N
Ms Ana NProperty Lawyer
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They helped us redesign our law firm’s website and did a great job. They then moved on to build us our marketing strategy. They work hard and fast. I do recommend them.
Mr Kit C
Mr Kit CLegal Officer
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Nothing more needs to be said besides that they offer a great service from beginning to end. They are a skilled team of legal content writers with great knowledge of all the recent updates of UK Law. They are also very easy to work with.
Ms Lea D
Ms Lea DImmigration Lawyer
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We worked with them on some content writing tasks. They built the human rights service page on our website and wrote a lot of blog around the topic. The articles they wrote did indeed bring us some leads after a short while.
Mr Aneesh M
Mr Aneesh M Head of Marketing
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Professionally, Solicitors Marketing is really up to par and has always delivered on time whenever I've needed it the most. When it comes to SEO, I was quite surprised at how well they knew their stuff on how to rank on Google, especially in the field of conveyancing law, which is highly competitive. They are true professionals, and I would highly recommend them to anyone looking for great content or SEO-related work.
Mr Dave V
Mr Dave VPartner
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We have worked with Armen since 2018. Over this time, our firm has grown across numerous areas, including UK Immigration, property law, litigation law and divorce. We still work with them today and will continue to do so for the future.
Ms Chloe H
Ms Chloe HLegal Officer
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A great law firm marketing service. I have only good things to say about them. They helped set up some PPC ad campaigns and also with the SEO for our website. Thanks for your help.
Mr Chris K
Mr Chris KLegal Marketing Agency
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We use them for some of our own marketing services. The backlinks they can acquire are highly specific to the UK legal niche. Great for moving the needle on services pages.

PPC Campaigns FAQs

Do you want more traffic to your website to have more leads to convert to more paying clients? Well, search engine advertisement or PPC advertising is a silver bullet to instantly drive traffic.

There’s no minimum or maximum budget for a Google Ads campaign. The ideal budget for your campaign depends on the objectives of the campaign, locations targeted and how much you can afford for the marketing investment. 

Considering that the average cost per click for Google AdWords is £1 to £5, it is recommended to start with as low as £20-30 as far as the average daily budget for the campaign is concerned. This is in addition to our fee for setting up and managing your campaigns. 

However, you can rarely see any significant results from such a low investment. Don’t worry if you sound more lost in trying to figure out the ideal budget for your campaign. Reach out to us, and we’ll advise you on the best range, depending on your specific marketing needs and goal.

If you have an ongoing Google Ad campaign that doesn’t seem to perform well, you might be tempted to get it tweaked to see if it’ll improve. 

Nevertheless, it’s not advisable to make any adjustment on the ad text, bid strategy or the bids themselves if the campaign is less than three weeks old. Additionally, you shouldn’t reduce the campaign’s budget within the period. Why? Because a pay-per-click campaign undergoes a learning phase in the first two to three weeks of its existence. 

During this phase, Google’s artificial intelligence collects relevant data continuously and gathers crucial insights that will help the search engine to execute real-time optimisations to your campaign for better results. So, it is advisable to give the search engine enough time to do all that before you consider introducing any other change to your campaign.

Ask our Expert Legal Marketing Team

At Solicitors Marketing, our mission is to amplify your law firm’s digital presence. With over five years of specialised experience in legal marketing, we offer bespoke digital marketing services crafted for the legal industry. Our approach is not just about increasing online visibility; it’s about driving meaningful client engagement and business growth.

Reach out to us at 0203 833 4926 or through our quick-response form. We’re committed to getting back to you within one working day in the UK.

    Book a 30-minute call with a law firm marketing consultant

    We offer free, no-commitment initial consultations to meet your legal marketing needs.