Do you want more traffic to your website to have more leads to convert to more paying clients? Well, search engine advertisement or PPC advertising is a silver bullet to instantly drive traffic.

There’s no minimum or maximum budget for a Google Ads campaign. The ideal budget for your campaign depends on the objectives of the campaign, locations targeted and how much you can afford for the marketing investment. 

Considering that the average cost per click for Google AdWords is £1 to £5, it is recommended to start with as low as £20-30 as far as the average daily budget for the campaign is concerned. This is in addition to our fee for setting up and managing your campaigns. 

However, you can rarely see any significant results from such a low investment. Don’t worry if you sound more lost in trying to figure out the ideal budget for your campaign. Reach out to us, and we’ll advise you on the best range, depending on your specific marketing needs and goal.

If you have an ongoing Google Ad campaign that doesn’t seem to perform well, you might be tempted to get it tweaked to see if it’ll improve. 

Nevertheless, it’s not advisable to make any adjustment on the ad text, bid strategy or the bids themselves if the campaign is less than three weeks old. Additionally, you shouldn’t reduce the campaign’s budget within the period. Why? Because a pay-per-click campaign undergoes a learning phase in the first two to three weeks of its existence. 

During this phase, Google’s artificial intelligence collects relevant data continuously and gathers crucial insights that will help the search engine to execute real-time optimisations to your campaign for better results. So, it is advisable to give the search engine enough time to do all that before you consider introducing any other change to your campaign.