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As a criminal defence lawyer, you know that building a successful law practice requires a lot of hard work and dedication. But what about marketing your services? Many lawyers find selling a daunting task, but it’s essential for growing your practice.
In this ultimate guide to marketing for criminal defense lawyers, we’ll outline all the necessary steps you need to take to reach potential clients and grow your business. So read on and learn how to market your criminal defence law firm like a pro!
How To Market Your Criminal Defence Law Firm?
There are many ways to market your criminal defence law firm online, and the approach you take will largely depend on your budget and time constraints.
However, some of the most effective methods include:
1. Build a User-Friendly Website
Your website is your online storefront, so you must make an excellent first impression. Ensure an easy-navigate website that the design is clean and professional. Have it professionally built by a team of expert web designers who have a knowledge of on-page SEO optimization so that they can optimize your site to rank on search engines while it is being built.
From a technical perspective, your site should be clean, have a friendly “UX” (user experience), and have fast loading times. This is of great importance to reducing your bounce rate as many individuals these days do not wait around for the pages of slow websites to load. Moreover, it goes without saying that you must make sure your site covers plenty of information about your criminal law practice and services, including an overview of your team, your legal experience, and a selection of blog articles that visitors can refer to.
One of the best ways to attract potential clients is by creating high-quality content relevant to your target audience. It could include blog posts, articles, or even video content. By providing valuable information, you can attract new clients and establish yourself as an authority in your field. For more info on our law firm website design do not hesitate to contact us.
2. Create Quality Content
There are three different styles/types of content that you should publish on your law firm’s website when marketing for criminal defence lawyers.
Authoritative content: This type of content is designed to inform and educate your audience about criminal law. It should be well-researched, accurate, and up-to-date.
Compelling content: This type of content is designed to persuade your audience to hire you as their criminal defence lawyer. It should be persuasive, engaging, and tailored to your target audience.
Practice area content: As a criminal defence lawyer, the practice areas of sexual assault and immediate roadside prohibitions (IRPs) are just some that we deal with. You’ll want to create content for each of your practice areas, highlighting the services that are specific to your law firm and why it would be beneficial for a client to work with you.
Learn more about legal content writing services.
3. Use Social Media Strategically
Social media can be a dominant tool for marketing your law firm. But it’s essential to use it strategically and not just post links to your website or blog posts. Instead, try to engage with your audience by sharing relevant that is of relevance to them. The key point is to be consistent, i.e., make sure you post three times a week at the minimum with the aim of keeping your audience engaged.
Organic Reach – When using social media for your law firm, the goal is to have as many people see your posts as possible without having to spend money on ads. It is known as organic reach, and it’s the holy grail of social media marketing.
The best way to achieve organic reach is by posting high-quality content that relevant to your target audience. Of course, if you can get your audience to share your posts, that’s even better. But be sure not to bombard them with too many posts, or they may start to tune you out.
Paid Reach – If you want to reach a larger audience, you need to invest in paid advertising. It involves paying for posts to be shown to more people, usually through Facebook or Google AdWord.This is achieved through the setting up and managing of a series of PPC (Pay Per Click) campaigns.
4. A Strong SEO (Search Engine Optimization) Strategy will Allow you to Rank on Page 1 of Google
One of the best ways to get to your potential clients is by ranking high in Google search results and to achieve this without the use of ads. This can be achieved through implementing an effective SEO for law firms strategy that is firmed through carrying out a competition analysis and a propper hard-hitting keyword research. It is only through optimizing your website and content for keywords relevant to your target audience that you can improve your chances of ranking higher in Google.
The importance of Keyword Research – By identifying the keywords that your target audience is using to search for criminal defence lawyers, you can focus your efforts on creating content around these search terms and building authority for your website in this particular area of criminal law (for example).
There are a series of free tools available online that can help you with your keyword research, such as Google’s Keyword Planner tool, but it is also good to look into some paid tools such as SEM Rush as well for a deeper insight into powerful search terms.
Get Backlinks – One of the most critical factors in SEO is getting backlinks from high-quality websites. When other websites are talking about your content and linking back to your website, it shows Google that your site is a credible source of information for a specific keyword or area. You can get backlinks by guest blogging on other websites or by submitting articles to online publications.
On-Page SEO – Besides getting backlinks, you can also improve your ranking in Google search results by optimizing your website for SEO. It involves enhancing the readability of your content, adding keywords to your titles and headings, and optimizing your images.
5. Create and Maintain Your Google My Business (GMB) Profile
Google My Business is a free online tool that enables high-impact marketing for criminal defense lawyers. The platform will allow you to create a profile listing for your criminal law firm. In addition, it allows you to add basic information about your practice, such as your address, phone number, and website. It also allows you to add photos and videos, which can help improve your ranking in Google search results.
The great thing about gmb for law firms is that if you find a way of ranking very highly on this, it will immediately raise the exposure of your criminal law firm within search results. When this happens, your firm will show higher on Google Maps results, a platform that gets thousands of views a second, allowing your firm to appear on and capitalize within this medium.
6. Make Sure to Get as Many Reviews and Testimonials as Possible
Positive reviews and testimonials on Google or Trust Pilot, to name a few, can be powerful for marketing your law firm and allowing your brand to gain trust. When potential clients are researching different lawyers, they will often look for reviews and testimonials to get a feeling of what it would be like to work with you.
So make sure you actively ask for reviews from past clients and be sure to showcase these reviews on your website in the form of a widget or banner of some sort. This will allow potential clients to immediately see upon arrival to your website that you mean business and your law firm, and those who work at it can be trusted.
7. Email Marketing for Criminal Defense Lawyers
Making sure you stay in touch with your old clientele is really important, so try not to be lazy about this. After all, all it takes is for a small email reminder from your law firm to one of your old clients to make them remember the great work you did for them.
A really effective way of doing this is through a monthly or quarterly newsletter, informing your clients of the latest news and developments in your firm in a brief and catchy format. Tools such as Mailchimp can be used to send out such newsletter-style messages and can also be integrated with your
WordPress website in a way where it can collect and form an email database of those individuals who subscribe to your newsletter. At the end of the day, criminal law is always adapting and evolving, so keeping your clients up to date with some of the latest news in an understandable way could be an asset for your law firm’s success.
8. Stay Up-to-Date With Digital Trends
The digital landscape is constantly evolving on a yearly basis, so it’s essential to stay up-to-date with the latest trends. Yes, we know that if you are reading this, you are most likely a lawyer looking for marketing insights, but if you were to hire a capable professional or a small team, you would stand a great chance of gaining and maintaining maximum exposure for the legal services you offer.
9. Start a Podcast
Podcasting is a more personal and engaging means of communication than text. It also makes for convenient consumption, especially if your website visitors want to listen on the go! With an interview-style podcast, you can scale up criminal defense firms’ reach while interviewing fellow professionals who share their episodes across social media networks.
This way, everyone wins in terms of traffic backups at home or work due solely because there’s no room left among all those voices suddenly becoming available again after being silent recently (and likely getting some great new material).
There are various techniques and methods that can enhance marketing for criminal defense lawyers, and with the use of technology, all of this is totally achievable for any firm or company of any size. If you would like to explore your law firm marketing options and gain some of our very own expert advice, we can provide you with a list of priority actions related to your current strategy that can be implemented to see it perform much better.
Ask our Expert Legal Marketing Team
At Solicitors Marketing, we are a one-stop-shop for law firm marketing solutions based in the United Kingdom. With over five years of experience in the game, we are committed to the legal industry as marketing experts who are here to deliver an outstanding experience to all our clients by providing top-of-the-range digital marketing services that will boost your law firm’s online presence, increase your exposure and bring you more clients.
Call us on 0203 833 4926 or fill out the form below, and we will reply within 24 hours on UK working days.