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LinkedIn for Lawyers is a must! LinkedIn is a powerful platform for lawyers to showcase their expertise and target their audience with precision.
With over 800 million members, including executives of companies whose information is publicly available on the network, it goes without saying that LinkedIn can be a great tool for boosting your law firm digital marketing strategy by attracting customers and enhancing your online presence. However, numerous lawyers and law firms do not know how to utilize LinkedIn correctly to leverage the right kind of exposure and benefits that it can provide.
This article will discuss how to target the right audience on LinkedIn and generate more leads for your law practice!
Benefits of Using LinkedIn for Lawyers and Law Firms
Here are some general benefits LinkedIn can give you as a lawyer or your law firm:
- LinkedIn helps you to get enhanced visibility so potential people and clients can find you easily.
- A well-optimized profile in LinkedIn passively assists you in Search Engine Optimization.
- LinkedIn can help to convey more traffic to your law blog or website.
- Highly Targetted Ads that are aimed at a professional community.
LinkedIn Marketing: Why It is Important for Lawyers?
LinkedIn is the most prominent online platform for professionals and one of the most popular social networks for law firms. It’s a site where you will find the profiles of millions of corporate individuals, including business founders, CEOs, and other top-level executives. Moreover, almost all the big and famous corporate organizations have profiles on LinkedIn, making it a portal of power for a business to showcase its values and services.
But LinkedIn is not just for the most senior people or most famous organizations. Many professional people today across the board have a LinkedIn profile regardless of their position in a company. Also, organizations of all sizes have found value in using the platform. Its engagement relies heavily on adding content and information of value to the internet. Most people respect this etiquette and take it quite seriously, allowing LinkedIn to streamline a more professional atmosphere of online socializing than Facebook, Twitter and Instagram, for example.
One of the main motives behind the creation of LinkedIn was to create a social media platform that allows professionals to connect and share info in an enhanced online networking environment. The platform makes it easy to connect with many people who could be of interest to you, meaning they either work in a similar industry, at a similar level or a similar company.
Apart from individuals, there are also many law-specific groups on LinkedIn, making it an important place for lawyers to gain the much needed legal connection they may need in the future. By engaging with other lawyers on LinkedIn, you can build connections, gain referrals, form alliances between yourselves or your firms and even ask for assistance if needed on a specific legal area.
As we said earlier, LinkedIn is crowded with corporate professionals, business owners and employees. So it’s no wonder that companies often require legal assistance in different cases related to their operations, including business disputes, insurance, lawsuits, and other relevant commercial law or litigation based issues or any legal issues, as a matter of fact. That means, apart from building connections and enhancing your online presence, LinkedIn also helps you to attract new clients if you market your personal profile and the one of your law firm correctly.
For your personal profile – The first step of increasing clientele through LinkedIn is to build your profile in a consistent way. Make full use of keywords to optimize your profile in search results, add a detailed description about yourself, include visual elements, and use an appropriate LinkedIn URL. Also, LinkedIn allows you to post blog content and short articles, so make sure you do this. As a lawyer, you can create some short and engaging blog posts to publish on LinkedIn about new changes in the law or legal areas that you think are of interest to your community or the masses.
Create a LinkedIn profile that is professional yet personal at the same time to attract people who are interested in your services. Use it as a “home base” for networking with lawyers, legal entities, corporations or law schools that you would like to have as clients. With their permission, connect with them and start building a professional relationship.
For your law firm – make sure you create a company page and use it to post frequently. LinkedIn can be used in the same way as Facebook, Twitter and Instagram to market your business developments and the latest information. It is essentially a portal where people can see what your company is about, what values you have, what services you provide and how they can contact you.
The success of your law firm depends on the people and lawyers working at it. This is why it is important to understand and appreciate LinkedIn as a place to find your firm amazing talent located in the town or city that you operate.
LinkedIn is can essentially act as a recruitment consulting platform where you can advertise job vacancies in your law firm. This can be very useful if you are scaling up or looking for someone with av particular legal expertise to join your team.
Whether you are a law firm requiring new faces or an individual lawyer requiring assistance, LinkedIn can help you. Typically, people searching for jobs through LinkedIn tend to be more professional and skilled with the way they approach and apply for jobs. So, the platform can be a great way to find your new employees.
Legal discipline is ever-evolving. Each year, legal professionals are tasked to be more efficient with their time and resources. That is why law firms need to use technology in order to streamline the process, making it faster and easier for them to do their work better.
One of these methods that can help lawyers gain business is through LinkedIn Ads. This social media ad platform offers a fairly low-cost way for professionals and companies to take their marketing efforts beyond Facebook and Google.
But what is different about LinkedIn Ads is that they are highly targeted. You can define your target audience according to demographics such as race, gender, profession and more, then narrow it down even further by specifying the location of your prospects.
With this information, you can find clients who are looking for lawyers like you and want you to represent them in their legal troubles.
Another important thing to note about LinkedIn Ads is that their ad units come in two kinds: sponsored ads and sponsored updates. The former is designed to send visitors to your website, while the latter appears as a post on the news feed of LinkedIn users who are connected with you – and those whom you would like to reach out to.
The good thing about these ads is that they will only be seen by people who are your potential clients. This allows you to save money on ad placement since the ads will only be displayed to those who are most likely to become your customers.
Even better? You can use LinkedIn Ads for law firms to help attract new prospects and save time in the process by having their career details populate automatically into your forms with LinkedIn Lead Gen Forms.
How Can Solicitors Marketing Help?
Are you struggling to keep up with the ever-changing digital landscape?
Solicitors Marketing can help! We are a full-service digital marketing agency for lawyers and law firms that understands the legal industry inside and out. We have both legal and marketing professionals on our team who can help you develop your LinkedIn strategy to convert those seeking your legal services into inquiries and potential clients.
Ask our Expert Legal Marketing Team
At Solicitors Marketing, we are a one-stop-shop for law firm marketing solutions based in the United Kingdom. With over five years of experience in the game, we are committed to the legal industry as marketing experts who are here to deliver an outstanding experience to all our clients by providing top-of-the-range digital marketing services that will boost your law firm’s online presence, increase your exposure and bring you more clients.
Call us on 0203 833 4926 or fill out the form below, and we will reply within 24 hours on UK working days.