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Legal marketing is the process of formalizing a way to generate new leads and clients for your law firm. It can be achieved through different strategies ranging from social media, content marketing, running ad campaigns online and offline, creating videos, and even organizing networking events (to name a few).
For most law firms, especially those who have not been established for very long and do not have a client gravitas that can bring a significant inflow of business through word of mouth referrals, running effective legal marketing campaigns are the primary way to be able to get ahead and attract business in this already very competitive market.
This guide will discuss a number of useful aspects and points related to legal marketing opportunities in 2022. We’ll cover why it’s important and what strategies you can use to try and set your law firm above the rest.
Capitalising on Legal Marketing Opportunities
In a highly competitive business world, as a law firm, you must always be on your toes and do your best to explore the best legal marketing opportunities. Today, many law firms have understood the importance of implementing robust and powerful legal marketing campaigns geared towards attracting clients from search engines and beyond. There is a lot involved in implementing an effective legal marketing strategy. Moreover, one must be proactive and find the optimum way to leverage the tools available to attract more business and gain higher levels of exposure which will eventually result in more inquiries and clients.
Let’s explore some popular methods below.
Email marketing is a great way to level the playing field. By using email marketing as a way to keep your audience informed, you can reach out to your existing clientele and remind them of your services. This can help drum up more business for your law firm in a number of ways.
Firstly, by reminding your previous clients of your services, you will reinstate the fact that you are here to help and if they are looking for legal services or advice at that time, they will be more than tempted to reach out to you. Secondly, they may see your email and tell a friend or family member who may be looking for legal advice or a lawyer at that moment, which will in turn act as a word of mouth referral.
The important thing about email marketing is not to spam your client list and also make sure that you have consent from your audience that they are willing to receive updates about your latest news and services in email form.
Make Sure Your Website is SEO Optimized and Ranks on Search Engines
Law firm website design is one of the most important things to take into account for marketing your business. Having an attractive and fast loading website for your law firm is crucial, especially if you want to take advantage of online legal marketing. 94% of people looking for legal services use a search engine like Google to find what they are looking for and will therefore be presented with your website if they click on it.
This means that your law firm’s website will act as the first impression to potential clients. So, taking that into account, you will need a website that provides a great user experience where people can access information and also has the power to convert visitors into leads. Moreover, for people to find your firm properly, your website must rank high on search engines for the keywords relevant to your legal services.
Building SEO optimized websites can be tricky and is a difficult process to master if you are not an expert, so if in doubt, do not hesitate to discuss this with our team, who specialize in web design and SEO for law firms.
Publishing the Right Legal Blogs and Articles that Gain You Visibility
Did you know that people have a more positive impression of a brand that regularly publishes blog posts?
Legal content writing in the form of blogs and articles are a great way to share your expertise with the world. They allow you to communicate how you think, what your values are, what services you offer, and what makes you different as a law firm. They present an excellent opportunity for law firms to promote their expertise and services more personally than just through traditional marketing. They are also vital for SEO and ranking your law firm high on search engines for the keywords it needs to show. If done correctly, writing legal blogs are a great way to generate leads, educate potential clients, and promote your brand.
Fully Optimized PPC Ads for Law Firms
PPC advertising for law firms is a great way for law firms to reach potential clients. They help connect your firm with individuals that may be searching for your services online but would never find you otherwise. They can also help your firm immediately in the short term by bringing you leads while you develop your long term SEO / content marketing strategy.
Running PPC campaigns can increase the visibility of your business on Google Search, Bing, Yahoo, Facebook, Instagram and LinkedIn, showcasing your firm or services to a specific target audience. By having a targeted approach, they have the power to increase your leads in specific geographic areas rather than trying to reach people nationwide with one ad campaign. This can be especially useful if you are located in a smaller city or town and want to specifically get your services in front of the people who live there.
Social Media Marketing
Social media marketing for law firms is a specialized form of online marketing that uses social networking sites to promote and market your legal services. It takes advantage of the fact that people are increasingly using social media to communicate, learn about new products and services, and make purchasing decisions. Law firms that use social media marketing can connect with potential clients more personally, creating trust and credibility. Social media marketing also allows law firms to track feedback and respond quickly to any complaints or negative comments.
Overall, social media marketing for law firms can effectively reach more potential clients, build brand awareness, and create a positive reputation. You can create profiles for your law firm on popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn and share valuable content with your followers. In short, it is straightforward to reach an enormous number of people fast and inexpensively utilizing social media.
The Power of Video Marketing
Video marketing is gaining momentum in 2022 and is one of the most efficient and effective ways to market your law firm. By creating videos that introduce your firm, explain your services, and showcase your team, you can expand your audience and attract more relevant leads. Engaging video marketing also helps to build trust and credibility with potential clients. In short, video marketing can help you achieve your business goals while delivering a high return on investment.
Videos can help you build trust with potential clients and differentiate your law firm from others. They are a great way to show off your firm’s culture and personality, which can be an important factor in choosing a law firm. They can also be a powerful tool for SEO, helping you rank higher in search results as videos have the power to reduce the overall bounce rate of your website. Moreover, in addition to discussing your legal services, you can leverage the power of videos to host webinars, participate in Q&A’s, or simply make videos that show off what it’s like day-to-day at your law firm. Video marketing has been proven to improve customer recall and retention rates.
The Advantages of Employing an Experienced Legal Marketing Firm
When it comes down to finding and exploring the best ways to implement high-impact legal marketing strategies, there are a lot of things to think about. You must make sure that you’re employing the fitting processes, targeting the right audience, and measuring your results. That’s where a professional legal marketing company comes in.
The right legal marketing firm can help you to:
- Identify your target audience.
- Develop relevant strategies, including improving or building a robust website that is SEO optimized, content marketing, video creation, social media management and PPC ads.
- Measure your success through analytics which will enable you to assess your Return on Investment (ROI)
- Optimize and tweak your campaigns over time to narrow down your inquiries and bring you more relevant ones.
- And more!
Legal marketing is important because it’s the only way you’ll be able to justify your hard work and get ahead in this competitive market. Stay on top of your game by continuing to implement legal marketing strategies into your business plan. Your law firm will only benefit from it!
If you require assistance marketing your law firm, we are here to provide our expertise and help. By using a professional legal marketing company like ours, one geared towards making law firms more successful and visible on the internet, you’ll be able to concentrate on what you do finest – practising law! Let the experts handle the marketing, and watch your law firm grow.
Ask our Expert Legal Marketing Team
At Solicitors Marketing, we are a one-stop-shop for law firm marketing solutions based in the United Kingdom. With over five years of experience in the game, we are committed to the legal industry as marketing experts who are here to deliver an outstanding experience to all our clients by providing top-of-the-range digital marketing services that will boost your law firm’s online presence, increase your exposure and bring you more clients.
Call us on 0203 833 4926 or fill out the form below, and we will reply within 24 hours on UK working days.