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Law Firm Online Marketing : Why is it good for your business?
For many years, law firms have relied on word of mouth and recommendations to develop their client lists and create more business. On the other hand, law firms now take online marketing more seriously in today’s globally connected and technologically advanced environment. This post will discuss some of the most important reasons you should make the switch and construct an online marketing plan for your law firm if you have not already done so.
There are many reasons why marketing a law firm online is the best decision for your business. By marketing your law firm online, you will be able to reach more potential clients than ever before. You will also have access to powerful tools and resources that can help you grow your business. After you have explored this article, we hope that you will be convinced that marketing a law firm online is the best thing to do in 2022!
What is Online Marketing?
Before we get into why marketing a law firm online is the best decision for your business, let’s first look at what online marketing is. Online marketing is the process of promoting and selling products or services over the internet. This can be achieved through search engine optimization (SEO), content marketing, PPC ad campaigns, social media marketing, and email marketing (to name a few). As you most probably know, online marketing is a very broad term that covers a lot of different activities.
Types of Online Marketing
- Search Engine Optimization (SEO)
- Email Marketing
- Native Advertising
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Marketing Automation
- Online PR
- Inbound Marketing
- Content Marketing
Law Firm Online Marketing – Reasons Why it is Best
Now that we know what online marketing is, let’s look at some of the reasons you should be doing it for your law firm.
Reach a Wider Audience and Build Trust with Potential Clients.
One of the most significant advantages of marketing your law firm online is that you will be able to reach a much broader audience than with traditional offline strategies. This is because you can target a local, regional, or even a global audience through search engine exposure and by running ads online.
Moreover, when people search for legal services, they want to find a firm they can trust. By marketing your firm online, you can show potential clients that you’re an expert in your field and that you’re committed to providing the best possible service. This can be achieved by ranking your law firm’s website, so it shows without fail on page 1 for many of the keywords that are of relevance to the legal areas of your practice, and also by acquiring reviews from clients for past successful work your firm has done for them.
Building Cost-Effective Brand Awareness
Your law firm’s branding should be consistent across your marketing channels. This includes your website, social media profiles, business cards, and email signature. In addition, your branding should convey the message you want to send to your target audience. This is where possible clients will learn about your personnel, credentials, accomplishments, and the types of services you provide.
The great thing is, by using professional digital marketing techniques, you can cost-effectively build awareness of your brand. When you compare the cost of marketing offline, such as through print, radio, or television ads, you will quickly see that marketing online is a much more affordable option. By doing so, you can increase your firm’s brand awareness and business in the legal areas that are of importance to you without breaking the bank. When potential clients see your firm’s name and website, they’ll be more likely to remember it when they need legal services.
Also, you should concentrate on optimizing your Google My Business (GMB) profile in addition to your website. In that case, this can be a powerful tool for local exposure and bringing you local clientele directly from google maps. For more info, read our article about GMB for law firms.
Approach Clients who rely on their phones
In today’s world, more people use their phones to search for the products and services they need. By marketing your law firm online, you’ll be able to reach potential clients who are using their mobile phones to search for legal services. Mobile traffic to websites today accounts for more than 70% of website visitors, so having a really good website that is fully optimized to provide a very powerful mobile experience is a great way you can capitalise on potential leads and inquiries.
Countless Opportunities for Lead Generation
It might be like a daunting task for attorneys to know where to begin when it comes to digital marketing. But it doesn’t have to be. Working with an experienced online marketing agency can create a tailored plan for your firm’s needs and budget.
A digital marketing agency will be able to help you create content, optimize your website for SEO, and run effective online advertising campaigns.
Marketing your law firm online gives you the opportunity to choose from a variety of marketing channels. For example, you can use SEO for law firms, legal content writing, social media, PPC campaigns, and email marketing to reach potential clients. As you can see, there are a vast amount of reasons to market your law firm online. By making the switch, you’ll be able to reach more potential clients, build trust, save money, and track your results. If done properly, your firm will generate more leads and inquiries over time, and you will see a big difference if you implement your strategy properly.
Respond to Trends in Real-time and Track Your Progress
Another advantage of law firm online marketing is that you can respond to trends in real-time. This is very difficult to do with offline marketing. With online marketing, you can quickly change your strategy based on what is happening in the industry, and you can mix it up as new developments take place either through changes of law or by changes of demand.
Furthermore, tracking the results of your marketing campaigns is of great importance for your firm’s future success as it will provide you with valuable data that will allow you to tweak your strategy and make it more focussed and high-performing in the future. This is very difficult to do with offline marketing. With online marketing, you can use tools like Google Analytics to see how many people are visiting your website, how long they are staying on your site, and what pages they are looking at. This information is very valuable and can help you adjust your marketing strategy to get the most out of your campaigns.
Investigate your Intended Clientele
The first step is to understand who your potential clients are. What kind of people are you trying to reach? What are their needs? Why would they need your services? Once you already have a good understanding of your target audience, you can begin to create content that will appeal to them.
For example, if you’re trying to reach small business owners, you might create blog posts that discuss the challenges they face with employment or immigration matters and how your firm can help them.
If you’re trying to reach individuals who have been injured in an accident, you might create blog posts that discuss the different types of injuries and how your firm can help them get compensated. For family law, you may write informative blogs about child custody or divorce and target them on low-difficulty keywords that can be acquired through research. The possibilities are endless but all achievable.
Read our article on How to Start a Legal Blog that Attracts Clients to Your Law Firm
Develop a Content Strategy
Once you analyze your target audience, you can begin to develop a content strategy. This is a plan for what kind of content you will create and how you will distribute it.
Your content should be designed to educate, inform, and engage your potential clients. It should answer their questions and address their needs.
Your content plan should also include a plan for how you will distribute your content. For example, you can use social media, email marketing, and paid advertising to reach potential clients.
Set Clear Marketing Goals
Before you start your law firm online marketing campaign, you should talk to some marketing experts to set yourself some clear and realistic goals. What are you trying to achieve with your marketing? Are you trying to increase brand awareness? Are you trying to generate leads? Are you trying to increase the sales of your services?
Once you have set your clear goals, you can create a plan for how to achieve them. For example, if you’re trying to increase brand awareness, you might use social media to share your content with potential clients. If you’re trying to generate leads, you might use paid advertising to drive traffic to your website. And if you’re trying to increase sales, you might use email marketing to promote your services.
Read our article on 5 Essential Marketing Tips for Lawyers
Don’t Forget to Check-In Regularly and Adjust Your Strategy On-Demand.
It’s essential to check in regularly and adjust your strategy as needed. Marketing is an ongoing process, and you should always be looking for ways to improve your results. A-B testing new Call To Actions, Website Designs, Content, and general User Experience techniques can make a big difference to your level of inquiries. As we say in the marketing world, a little can go far, so don’t be afraid to try and test new things; they may just double your business.
So what are you waiting for? Let’s get started today; we are a digital marketing agency that only works with law firms. Feel free to contact us for our professional expertise and advice.
Ask our Expert Legal Marketing Team
At Solicitors Marketing, we are a one-stop-shop for law firm marketing solutions based in the United Kingdom. With over five years of experience in the game, we are committed to the legal industry as marketing experts who are here to deliver an outstanding experience to all our clients by providing top-of-the-range digital marketing services that will boost your law firm’s online presence, increase your exposure and bring you more clients.
Call us on 0203 833 4926 or fill out the form below, and we will reply within 24 hours on UK working days.