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How to Get Clients as an Attorney in 2022?
Every law firm desires more and better cases, which is why marketing competition is so fierce. Every conceivable potential client has a lot of alternatives. How can you rise above your rivals and make sure that people come to you over them? How can you be convinced that the next time you hire a legal marketing agency, they will truly deliver the results you require?
Naturally, attorneys turn to digital marketing businesses for assistance, but most wind up wasting money on ineffective marketing as they are often left with agencies who are not fully committed to maximizing their performance and results.
What is the Secret to Successful Lawyer Marketing?
How can you ensure that the next time you hire a legal marketing agency, they will truly deliver the results you require? Begin by determining what works and what does not before selecting a company to do this. Have them show you how they’ll get you from where you are now to where you want to be, with a plan and a contract if possible. There is no need for any plan or contract unless there is one! So, what are the best ways to attract new clients to your law practice? Continue reading these marketing tips for lawyers to discover more
How to Get Clients as an Attorney – Access the Power of the Internet
First, let’s look at some basic facts. Did you know that:
- 30% of attorneys obtain new clients from directories.
- 30% of new clients come through referrals from past clients or other law firms/lawyers
- 40% of clients find a law firm or a lawyer on Google or online
So, digital marketing for attorneys may bring you more than half of all possible consumers if implemented effectively. If done correctly, the internet will allow your firm to access a whole array of legal marketing opportunities.
Use Marketing Tools Effectively to Gain Exposure, Visibility, Leads and Success
Creating Exposure and visibility + High-performing Website + Robust Organic and Paid Marketing Strategy + Great Customer Service and User Experience = More Clients.
The following are the fundamental components that work together to produce meaningful, real-world development for your legal practice. If you implement them correctly, you will see your client list expand if you satisfy these three essential goals. However, understanding that single actions or merely implementing two of the four components may not help. All four must be carried out at the same time. Make sure you understand these foundations:
Make Finding Your Law Firm Easy
You won’t be able to get more clients if you don’t discover new people to represent your legal practice. You must be where your prospective customers are looking for lawyers and information on their legal difficulties or demands. And here’s where they congregate:
- Create a High-Performance Website
- Top of page 1 or high on page 1 on Google / Yahoo and other Search Engines
- Visible on Google Maps when someone types in a keyword
- PPC ads to complement your SEO organic marketing strategy
- List yourself on Law Firm Directories like Avvo, SuperLawyers, Yelp, etc.
- Make videos that answer specific and popular legal questions and post them on YouTube
If your marketing services pay off and your website, Youtube channel, or directory listings are simple to discover, prospects will visit your website. But will they find a strong tool that helps them decide in their favor or a flaccid online brochure that falls short of the competition?
It is a fact that if you don’t have a website that is properly optimized to convert your visitors into inquiries through calls, emails, or contact form fills, this will undermine all of your other marketing efforts So, make sure you take the design and performance of your website seriously if you want to successfully and consistently convert leads into new clients for your legal firm.
Even the most prominent law firms need a solid SEO marketing plan in order to reach the top of Google search. Your company will be no exception. Embrace SEO and proven digital marketing strategies, such as higher authority rankings, to increase organic traffic through increased trustworthiness ratings on Google and other search engines.
What is the secret to attracting more legal customers? It’s all about answering clients’ concerns. The more useful your material is, the longer people will stay on your website, it’s as simple as that, and this will positively impact your performance in search engines like Google as well, as your bounce rate will be reasonable.
Law Firms are Embracing Digital Marketing more Today than Ever Before
The epidemic has had a major impact on nearly every industry, and legal firms are no exception. It has also compelled businesses of all kinds, including law firms, to embrace digital marketing in new ways and at higher rates. This is because online competition is at its most intense. Your law firm will thrive with the appropriate measures in place, and this will allow you to generate more revenue and scale your business over time. Learn how to take the required actions using this information.
How to Get More Legal Clients Through Search Engine Results
Google is the most popular channel for locating legal services. As a lawyer, you must improve your organic search presence to attract clients.
If you aren’t on page one for the most popular searches used by your potential clients, your business won’t even exist to them. However, everyone wants to be on page one; how do you get there in such a crowded market?
Carry out a competition analysis to find out how and where you can beat competing law firms, then deliver more useful information than your rivals on your search engine optimized website (SEO). Start a high-impact blog that releases content every week addressing areas of legal concern based on keyword research and demand. Make pages for each question your prospects and legal clients inquire about, as well as a succinct answer. This will increase the number of people that visit your website.
How to Get More Clients for My Law Firm Using SEO
SEO or Search engine optimization is something that you may have come across if you have been exploring online marketing techniques and trends. You may also know about the concept of implementing keywords into website content and tailor writing great content based on keyword research.
But this is only one of the hundreds of SEO tactics that count. When someone searches for the services you offer, having your law firm’s website optimized for search will improve its ranking.
Did you know that the first website to appear in search results historically receives around 40% of clicks, while the second only receive 17%? So if you are on page 2, You’re looking at less than 2% of clicks.
There are both on-site and off-site SEO methods to consider in order to improve your search visibility.
The majority of SEO specialists agree that the most important aspect is what you write on your website. On-page SEO techniques focus on the content on your site and the keywords you use. You want to include terms and search queries that will help Google classify you as an expert in your field. It’s more than just about the text on your website, though. Metadata (descriptions and tags) utilized by your blogs and photos are also factored into SEO. Every element on every page, right down to metadata (descriptions and tags), can be improved.
On-Page SEO includes having properly optimized titles and descriptions, proper slug and URL structures, fast loading pages, a constant delivery of fresh content based on keyword research, optimized images, and a robust internal linking strategy.
Off-page SEO discusses your website’s relevance in comparison to other law firms on the internet. The more backlinks you acquire, which are external sites linked to your own, will enable your law firm’s website to climb the ranks of Google, as Google will understand that other websites are talking about your one. Moreover, directory listings are essential, as well as help with local searches on Google. So it is necessary to create profiles on online directories, such as Yelp and Facebook Places, to name a few. They will come in especially useful—keep reading to find out how we use them throughout this chapter. For more info, visit our link building for law firms page.
Off-Page SEO includes having a robust and relevant link-building strategy, directory listings, accumulating reviews on google and other review channels, a fully optimized Google My Business profile that works, and social media marketing.
Visit our SEO for law firms page to learn more about how we can help.
How to Use Google My Business (GMB) to Bring You More Clients
Google My Business or GMB is an important tool for law firms because it allows you to connect with potential clients and build your online reputation as a legal practice. With Google my Business, you can create a free listing for your firm that includes basic contact information, location details, opening hours, and more. This makes it easier for people to find and learn about your firm when they search on Google or visit Maps.
One of the best aspects of Google my Business is the ability to add reviews from past clients. Adding reviews can help increase trust in your firm and encourage more people to choose you as their legal representative. Additionally, adding photos and writing short articles on GMB helps create a stronger connection with potential clients and will also enable you to rank higher on GMB over time as you are using its full set of features.
When it comes to online visibility, Google my Business listings rank high in the search results for your firm name, which can help raise awareness about your practice and build trust with potential clients. You can also use Google my Business to promote special offers or discounts and gain new leads from people who are interested in working with a law firm that is committed to providing great value. Overall, Google my Business is an excellent way to connect with future clients and grow your law practice.
How to Attract New Legal Clients Through Writing Content
Blogs and great content across your website play an important part in ranking it on Google for keywords and search terms that people are using to look for legal services. This is why it is really important to capitalize on your content marketing strategy and release greatly helpful content to your audience and website visitors consistently. We recommend around two pieces of content a week, which should then be promoted across your social media channels. If you would like help in exploring this area of marketing, do not hesitate to visit our legal content writing page.
How to Leverage Google Ads and PPC to Get New Leads
This will bring more website traffic in parallel to your organic SEO strategy.
Typically, attorneys obtain their clients through referrals, online searches, and being listed in legal directories. Maybe some firms put ads in newspapers or other hard copy mediums as well, but it’s fair to say that most inquiries in 2022 will come from online marketing.
This is why now there is a lot of competition for page 1 spots, and many law firms across the UK are using law firm digital marketing to bring in more business.
If you do SEO correctly, your website will rise in search results. However, this will take time. If you’re a young attorney looking for your first clients, you can find them through various marketing channels, including running PPC ad campaigns on platforms like Google Ads.
This will enable you to climb the ranks on your own if you have some cash to invest in PPC campaigns which means that you will pay for each visitor who clicks on your Ad when they are searching on Google. There’s no shame in this, and it is a very good way to get leads fast for your law firm or legal practice. Also, Google Ads allows businesses of all sizes to promote their services here, no matter how big your law firm is
Normally, Google Ads are used to serve advertising in the first three or four search results and are indicated as ads as they say “Ad” next to them. The objective is simple: if your site effectively converts people into phone calls and online inquiries for more information, you may make a profit by arbitraging the difference. For example, if you spend £1000 a month and in return get £5000, this is a good conversion for your Google Ads allowing you to 5x your profits.
This may appear to be expensive, but if you are converting on your side with the help of these ads, your budget will continue to cover them. Our legal marketing specialists have a wealth of experience in setting up and managing Google Ads for law firms across numerous legal areas. For more info, visit our PPC advertising for law firms page.
Is Social Media Effective for Law Firms?
This is a very touchy subject. Some marketing companies may pretend that social media is the greatest thing since sliced bread. However, the fact of the matter is that social media has not shown to be beneficial for attorneys.
Consider it this way: when people use Google to discover something (like legal services), they’re looking for information, not necessarily finding a solution. People search Google for answers when they need them and enjoy themselves on Facebook. To demonstrate that they are real, flesh-and-blood individuals, rather than faceless businesses, professional service providers promote their offerings on Google and Facebook.
Social media for law firms is more about the necessity of presence on these channels to create a well-rounded image and perception of your firm and consistent brand identity. For more info, visit our social network for law firms page.
If you are a lawyer or law firm and you are either starting or wanting to improve your use of digital marketing practices to maximize your results, we hope this guide was insightful for you and provided you with some good tips. If you would like to actually speak to us and access our expertise we would be happy to look at your law firm’s website and marketing strategy and consult you on how to improve it.
Ask our Expert Legal Marketing Team
At Solicitors Marketing, we are a one-stop-shop for law firm marketing solutions based in the United Kingdom. With over five years of experience in the game, we are committed to the legal industry as marketing experts who are here to deliver an outstanding experience to all our clients by providing top-of-the-range digital marketing services that will boost your law firm’s online presence, increase your exposure and bring you more clients.
Call us on 0203 833 4926 or fill out the form below, and we will reply within 24 hours on UK working days.