Table of Contents
Are you trying to think of the best ways to advertise your law firm? If so, you’re in the right place. In this complete guide, we’ll show you some of the best ways to promote your business and get more clients.
Before we jump into giving you our marketing tips for lawyers, first, let’s start with an obvious but no obvious question.
What is Advertising?
Advertising is part and parcel of marketing that involves increasing the awareness of your brand by using digital and non-digital platforms and methods to tell your brand’s story, promote its services and essentially gain more clients. This can be achieved today by creating and sharing content (such as blogs, videos, ads, or sponsored posts) to promote your law firm. The essential goal of advertising is for your law firm to be able to target specific demographics and reach potential clients in the area of law you practice, and convince them to use your services.
There are many different types of advertising; here are some of the most common methods used by law firms today. They will also be elaborated on later in this article.
- Pay-per-click (PPC) advertising: This type of advertising allows you to bid on keywords that potential clients. When someone interacts with and clicks on your ad, you will pay a fee to the search engine.
- Getting organic traffic through SEO: One of the best ways to get new clients is to rank high in search engines like Google. This can be achieved by creating a robust SEO (search engine optimisation) strategy. SEO is the process of optimising your website and content to rank higher in search engine results pages (SERPs).
- Social media advertising: You can use social media platforms to promote your law firm and its services. With social media advertising, you can target potential clients based on their location, age, gender, interests, and more.
- Display advertising: This type of advertising involves creating banner ads that are displayed on websites that your potential clients are likely to visit. Display ads can be effective in raising awareness for your law firm and generating leads.
- Traditional advertising: Traditional methods like TV commercials, radio ads, and print advertisements can also be used to promote your law firm. However, these methods tend to be more expensive than other types of advertising.
Now that you know a little bit about advertising, let’s take a look at some of the best ways to promote your law firm.
Use Pay-per-click (PPC) Advertising with Google Ads
PPC advertising is a great way to get your law firm in front of potential clients who are actively searching for legal services. With PPC, you can bid on keywords related to your practice area and target potential clients in your geographic area. Google Ads is the most popular platform for PPC advertising, but other platforms like Bing Ads and Yahoo! Search Marketing can also be effective. For more info about our PPC campaigns for law firms and how we can help visit our PPC advertising for law firms page.
Create Social Media Ads
Social media platforms like Facebook, Twitter, Instagram and LinkedIn offer powerful tools for showcasing the latest news and developments of your law firm online. You can utilise social network for law firms to promote your services, your blogs and your videos etc., to those who follow you and have expressed interest in topics related to your practice area. However, from our work in the industry, we do not recommend social media as the main tool to generate leads for your law firm but rather to be used as a storytelling tool to update your community consistently over time.
Use Traditional Methods Like TV Commercials, Radio Ads, and Print Advertisements
Traditional methods like TV commercials, radio ads, and print advertisements can also be effective in promoting your law firm. However, this kind of advertising can be more expensive than other types of advertising so do keep that in mind.
Grass Routes Marketing – Community Building
A key way to promote your law firm locally is to get involved in your local community. For example, you can participate in community events, sponsor a local sports team, or volunteer with a local charity. If you invest time into this, it will really be beneficial for you and help you build relationships with potential clients within targeted areas or your local area.
Make Sure Your Website is Optimised for SEO
As outlined above, SEO is short for “search engine optimisation.” SEO is all about law firm website design and whether your law firm’s website has been made properly to perform to the best of its abilities by optimising, so it has the power to show higher on search engine results. SEO for law firms is essential if you want to generate organic traffic to your website and attract potential clients who are looking for legal services online without paying for ads.
On-page SEO principles include making sure that your pages all have the right meta descriptions, keyword placement, images and URLs. The term also includes practices such as conducting keyword research and writing content to target specific keywords. Off-page SEO principles are all about boosting your firm from other places on the internet. This can be achieved by implementing a robust backlinking strategy where you place content on 3rd party websites that link back to your law firm’s website to specific pages via “keyword anchor texts”.
Use Directories and Listings to Promote Your Law Firm
Many online and offline directories and listings allow you to list your law firm. Placing your law firm profile here can be fantastic for getting you in front of potential clients who are searching for legal services in your area. For a list of directories that you can use, feel free to reach out to us.
Host Events and Seminars
Another way to grassroots market your law firm is to host events and seminars. These can be a great way to promote your law firm and show that your lawyers actually know what they are talking about when it comes down to the law. You can host such events at your office, or you can rent a space for them. You can also partner with another organization to co-host an event. This is a great opportunity to display your expertise and build relationships with potential clients.
Give Presentations at Local Businesses and Organisations
Giving presentations is another great way to attract potential clients to your firm based on your knowledge of the law. You can give presentations at local businesses, community organizations, or even schools. This is a great opportunity to get your name and your law firm in front of potential clients.
Get Involved with 3rd Party Associations
Forming partnerships with other associations and businesses is a great way to get referral clients to your firm. For example, forming a partnership with trade associations is a great way to network with potential clients and promote your law firm. You can join a trade association related to your practice area or even start your own trade association.
Another example would be to create a partnership with estate agents in your local area so they can use your services on property transactions. Again, this is a great way to build relationships with potential clients and make your law firm more visible in the industry.
Make Use of Google My Business (GMB)
Google My Business (GMB) is a great way for law firms to get their name out there and attract new clients. Creating a free listing on GMB and then putting in the work to make sure you fill it with information and content consistently will allow your law firm to be visible to potential clients searching for legal services in your area.
In addition to your firm’s contact information, you can also include a brief description of your services, practice areas, and any other relevant information that would be helpful for potential clients. If you’re looking for a way to get more exposure for your firm, let us help you with making sure your GMB listing reaches the top of page 1 on google maps. Read more in our article on GMB for law firms.
These are just a few ideas to get you started. The most important thing is to be creative and think outside the box and use both online and offline methods to your advantage. There are many different ways to promote your law firm, so don’t be afraid to experiment and try new things. To get our expert opinion and advice on what you should concentrate on for your law firm, do not hesitate to contact us today.
Ask our Expert Legal Marketing Team
At Solicitors Marketing, we are a one-stop-shop for law firm marketing solutions based in the United Kingdom. With over five years of experience in the game, we are committed to the legal industry as marketing experts who are here to deliver an outstanding experience to all our clients by providing top-of-the-range digital marketing services that will boost your law firm’s online presence, increase your exposure and bring you more clients.
Call us on 0203 833 4926 or fill out the form below, and we will reply within 24 hours on UK working days.