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Despite COVID-19, the legal industry is still going strong. Family law firms have adapted to new ways of interacting online and embraced a selection of targeted digital marketing strategies to boost their access to new clients and revenue streams in 2022 and beyond.
If you’re a family law firm, you should know by now that digital marketing is a crucial part of your success. But with much to do and many platforms to use, it can be tough to know where to start. That’s why we’ve put together our top 9 digital marketing strategies about family law digital marketing, which are sure to make a difference to your firm if they are implemented properly.
Family Law Digital Marketing Strategies
You can’t afford to sit back and hope that people will find you. As the competition in this area of law gets tough, it’s time for you to take action in order to streamline a family law digital marketing strategy that is cost-effective and highly impactful, allowing your firm to capitalise from a higher number of inquiries and more business.
With these tips, you’ll be able to reach more potential clients and grow your business. So read on and get started today!
1. Create Helpful/Informative Content that is Based on Keyword Research
The best way to provide valuable content and information for your site is by writing original, quality articles that will be helpful for the types of legal areas you serve. The keywords for these articles should be well researched and targetted as these are the words your potential clients who are searching for your services will be typing into search engines like Google.
In terms of the content you create, this means writing top-quality blog material on topics like divorce and custody law (for example), which will help people who are experiencing family law-related issues gain some valuable insights.
This content is suitable for establishing your authority and expertise in this area of law and will help your family law firm perform better on search engine results as they will be written based on keywords research.
Keep in mind that the law is constantly changing, so you must make it a priority to keep your content up-to-date and make revisions when necessary. Otherwise, the legal advice you offer will be out of date and could jeopardise your firm’s trust in the eyes of both clients and search engines, leading to fewer clicks, less exposure, and less engagement.
2. Leverage Paid Ads – PPC Ads Campaign
You need to be on the first page of Google when clients are looking for family lawyers. It’s as simple of instruction as there is, so you’re going after this target with everything within your power.
It’s no secret that Google has come up with new ways to rank websites these days. SEO is one of these ways and is certainly worth exploring to secure long-term, high-ranking organic search positions. But another tactic is to also use PPC campaigns to give you a boost. You can focus your ads on the family law-related services your firm offers, and that way, people will click on your ads which will take them to your website. You will pay per click, which means that you will incur a charge from Google AdWords for every click and website visitor.
This is why it is really important not just to make amazing ad copy and attractive google ads but also to have a great website that will retain those who visit. Learn more about our PPC services for law firms.
3. Website Design – Building Simple Ways to Contact You!
When clients are ready to contact a law firm, they want it as easy and stress-free for them as possible. Meaning that if you represent clients in family law matters, their first call should be yours.
Your NAP (name, address, and phone number) should be consistent and accurate across all of your digital presence, including GMB listings, social media profiles, or directories. You do not want potential clients to find an outdated phone number when they want to call you now, so make sure this doesn’t happen by updating these details everywhere that is necessary. In addition, if there are any hours that someone could contact your firm during their workday, make sure these are up to date, for example, on Google My Business.
You can increase your customer satisfaction rate by implementing a chatbot or live chat form on the website. It will allow potential clients to feel like they’re speaking with someone ready and willing to help right away, which may result in quicker resolutions for both parties involved.
Moreover, place numerous Call to Action (CTA’s) buttons and contact forms across your site to increase the amount potential inquiries you receive. Make them prominent on every page, include a CTA in your navigation bar or elsewhere that says “Contact Us” and link it directly to your contact us page – this way, people can ask you q question quickly with no stress.
We are experts at building a fast-loading, robust and SEO ready website (just like this one). Learn more about our law firm website design services.
4. Maximise Social Media
Social media has been a popular marketing medium for many companies and organisations, including lawyers and law firms, in the last few years. As more lawyers discover just how powerful they can be when used correctly within an organisation’s branding efforts, we’re likely going to see even greater growth rates than before among legal professionals on social media platforms.
It is essential to create a strong brand presence on social media, one that can be seen and heard. This can be achieved by sharing graphics, infographics with valuable facts and sharing engaging content such as links to blogs on your website. Let us not also forget that in this day and age, video content is king so it would be really good for you to create informative YouTube videos and share these on social media to capitalise on engagement.
As a full-service digital marketing agency for law firms, our social media experts can develop a long-lasting engaging strategy for you; for more info, read our article on Social Networks for Law Firms, and do not hesitate to contact us if you have any questions.
5. Create an Amazing User Experience
Client-focused digital marketing strategies should be focused on making it as easy for your clients to get what they need. In addition, making sure the user experience (UX) is smooth and straightforward will result in successful campaigns that deliver desired outcomes, so don’t forget this critical aspect when designing any interactions with a website or ad campaigns.
6. Prioritise Local Marketing – Google My Business (Very Important)
When your potential client searches for a divorce lawyer or child custody solicitors, you want them to find you over your competition. To improve your online presence in the city or area where you are based, it is essential to have a properly optimised and well-looked after Google My Business profile.
Start by filling out the general details related to your business, including name or address, for NAP purposes to have an authoritative voice on GMB sites where customers can find out more about you. But also, make sure to add blog posts on GMB as well, alongside answering those who write reviews and also add as many photos as your can that are of relevance to your business. This will all be helpful in making your family law firm show high up on Google Maps results and at the top of Google search results in the maps section.
7. Maintain a Presence in the Legal Directories – Citation building
When optimising your GMB profile and also creating authority for you law firm’s website, it is essential to focus on various lawyer directories and local listings. Many offer free listings and can help generate more leads for law firms and can be considered as free and easy ways to gain some SEO traction.
Make sure your NAP and GMB listings are consistent with one another by completing both profiles. Remember, don’t create duplicate content issues when filling out these different accounts for SEO purposes.
8. Get Reviews!
Your family law firm’s online reputation is a powerful thing. Good service with excellent reviews can attract new clients and help your existing ones grow in numbers. Reviews from previous clients you have served on distinct family law issues will create more trust in the abilities of your firm and what you are capable of.
9. Utilise the Google Screened Program
Google Screened is now available to law, financial planning, and real estate companies. It’s a program designed to help you build a trusted online reputation while also offering potential clients a peace of mind knowing that Google has thoroughly vetted your family firm or lawyers on your team. By that, your firm or it’s lawyers can appear at the top of search page results with a “verified” checkmark above their advertisement.
When you have the Google Screened badge, it will indicate to your clients that they are getting quality services from you and refering to a company with integrity. On Google Screened firms pass through an extensive background and owner check to receive this seal of approval from Google itself.
With a focus on family law, you have to think of your digital marketing strategy and act on it in a way that will help you compete with other law firms in the area, city, and region you are based in. In addition to ranking highly in places where people can find you, you also need to be creating value in terms of the content and information that you provide and the branding you go for.
The great thing is, if you are not fully clued up on the best family law digital marketing practices, we are here for you! For more info, do not hesitate to check out our list of services or contact us to have a conversation about how we can help you.
Ask our Expert Legal Marketing Team
At Solicitors Marketing, we are a one-stop-shop for law firm marketing solutions based in the United Kingdom. With over five years of experience in the game, we are committed to the legal industry as marketing experts who are here to deliver an outstanding experience to all our clients by providing top-of-the-range digital marketing services that will boost your law firm’s online presence, increase your exposure and bring you more clients.
Call us on 0203 833 4926 or fill out the form below, and we will reply within 24 hours on UK working days.