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Digital Legal Marketing Can Help Law Firms of ALL Sizes Succeed
The legal industry in the UK, US and in many parts of the world has become very saturated in recent years. There are a lot of law firms at any given place, but only a handful number of firms dominate the market. Such giant firms, spend a massive sum of money on online marketing and also on TV, radio, billboard and other varieties of traditional advertising. In such a situation, knowing how to implement a tactful legal marketing strategy can be an excellent option for small and mid-sized firms to reach potential clients.
Digital legal marketing can help a law firm in many ways, from enhancing the web presence to increasing revenue in the long run. Here are some of the ways legal marketing can benefit law firms. It is essentially an investment in your business and can help to increase profits, attract new clients, and grow your brand for it to gain mass exposure for your legal practice area or niche market.
Investing in legal digital marketing is beneficial because it enables smaller and mid-sized firms to compete and connect with possible audiences and potential clients easily. In this blog, our team of marketing experts discuss how digital legal marketing can play a crucial role in the triumph of your law firm.
Create a Robust Website and then Drive Traffic to It
Before you try to rank higher in search engines, law firm website design should be designed to an optimum standard and in a way that clearly outlines your expertise and legal services. In order to compete in your industry online, you need a website that provides information about your law firm, its location and how it can help potential clients. People are looking for lawyers today, and they usually look at many different websites before deciding which one to actually pick up the phone and call.
If you have a goal of increasing your firm’s brand awareness, you need to determine where the target market is and how they are reaching out for legal advice. If you know that 80% of your potential clients find lawyers on Google, then pay-per-click campaigns and SEO should be your main focus.
Implementing a solid SEO strategy will help you to rank higher in search engines, bringing more visitors to your website. This works great for law firms that are targeting local clients within their geographic area. SEO for law firms is a delicate practice, and the process entails a number of different actions, including on-site optimization, backlinking, social media promotion, and writing legal blogs based on keyword research about industry news.
Generate Leads by Building Brand Awareness and by Adding Value
Social media platforms like Facebook, LinkedIn, Instagram and Twitter are excellent for building your brand awareness and reaching new clients. PR campaigns can be used to help increase sales leads or brand awareness while blogging about industry news will provide valuable information to potential clients. Email marketing provides an excellent way to keep in contact with your existing client base while staying top of mind for new prospects.
Any investment in digital marketing will provide you with a return if it is done strategically and consistently over time. You can expect results when you put the same amount or more effort into your online presence as you do with your offline marketing activities.
Recognize and Analyze Your Competitors
By using certain marketing and analytical tools, you can find out and assess the exact strategy of your competition and use this to your advantage to see how you can beat them. By doing so, you can find out important areas that they are underperforming in and implement a system to make your brand and website rise above them. Tools such as SEM Rush and Moz are very powerful in helping marketing experts analyze competition and are used frequently by millions to assess the websites of their competitors, what types of content they are producing, how are they engaging with the audience, and everything else.
Narrow and Tweak your Strategy You Start to See Results
One of the best advantages of digital legal marketing in this day and age is that it helps you reach the exact audience you want and gives you the power to assess where you are doing well and where you can do better. For example, when setting up a digital marketing PPC campaign for the purpose of advertising for law firms, you can select the target location, age range, education, profession, etc., to reach the right group of people.
Traditional marketing campaigns like TV or billboard ads never offer you such an advantage. And on top of that, after you run the campaign for a while, you can then decide which keywords are doing well and which ads are performing, allowing you to scale up on what works and save money on what doesnt.
For your SEO and legal content writing strategy, you can assess what keywords your blogs and service pages are ranking for and how you can improve your positions for those keywords if you think that a specific search term would bring your firm a client. This can be achieved through on-page and off-page optimization and also a robust and top-level link building strategy that does not use any questionable or spammy tactics.
Provide an Amazing Customer Experience – Both Online and Offline
Nowadays, most people turn online when they want to know something. Even before ordering services, people search online to learn more. Digital marketing means having an adequate online presence through web pages, social media, etc. Potential customers can connect you through these platforms anytime they want. They may visit these pages to know more about your service and eventually send you a message about their query. If they find you reliable, they might end up ordering the service and become a client.
However, once an individual connects with your firm, you must do your best to convert them in order to retain them as a client. This is why it is not only of great importance to have a high-performing online digital legal marketing strategy but also a seamless offline sales, focussed conversion strategy.
Measure the Results
It goes without saying that you want to make sure you are getting the best return on your investment, so it’s important not to rush into anything. Some simple things to get right from the beginning are building a great website for your firm and pricing valuable content on it. Starting with this will allow you to assess how to leverage your strategy further once you see your initial traffic flows and engagement.
Tools like Google Analytics, Facebook Business Manager, and Google Search Console can be used to track the progress of your campaigns and keyword progress, giving you full oversight of your strategy and enabling you to track the outcome and costs of your marketing effort easily.
Digital marketing platforms also enable you to know how well your marketing campaigns perform in real-time. That means, if you find that a campaign is not doing well, you can easily eliminate it immediately to avoid the budget going in vain. Following the same way, you can continue the well-converting marketing campaigns to get the most leads and revenue in the long run.
How Can Solicitors Marketing Help?
Solicitors Marketing is a UK-based full-service marketing agency for law firms. We have a dedicated team of legal marketing experts who provide you with top-notch digital marketing services. As a full-stack digital legal marketing agency, we can help you with everything, including website design, SEO, content, social media, PPC, and much more. In addition, our conversion-oriented services can help your law firm quickly sharpen its online presence and reach more potential customers.
Ask our Expert Legal Marketing Team
At Solicitors Marketing, we are a one-stop-shop for law firm marketing solutions based in the United Kingdom. With over five years of experience in the game, we are committed to the legal industry as marketing experts who are here to deliver an outstanding experience to all our clients by providing top-of-the-range digital marketing services that will boost your law firm’s online presence, increase your exposure and bring you more clients.
Call us on 0203 833 4926 or fill out the form below, and we will reply within 24 hours on UK working days.